Micro-Investing for Millennials
The app to hook millennials on investing.
Role Solo project Skills Prototyping, research, ideation, wireframing, visual design, motion design Timeline 2 weeks, 2016
Challenge: The goal of this project was to create a mobile financial product to encourage millennials to invest. The design brief asked that users be able to deposit spare change from purchases into their investment account.
Outcome: I created a high-fidelity prototype for “Spare Change,” an app focused on incentivizing micro-investing. Throughout the design, I emphasized playfulness, rewards, and the future value of today’s investment to hook users.