UserTesting Website Redesign
From information architecture to final pixels, and everything in between.
Role Project owner, led UX and visual design, working with engineers, marketing, and executive team Skills Information architecture, research, prototyping, responsive design, visual design Timeline 6 months, 2015
Challenge: UserTesting’s business strategy shifted from a focus on small businesses to large enterprise customers, and it needed to restructure its website accordingly. I led the redesign of UserTesting’s website and its customers’ “logged in” experience on the site.
Outcome: With the help of engineers, enterprise customers and user testers, I designed a new site for UserTesting that launched February 2015. The redesign significantly drove up business: we saw a 120% conversion rate increase and a 129% increase in enterprise leads as a result.